When you want to partner marketing, the possibilities for collaboration and the implementation of joint marketing plans are limitless, but to make the most of such relationships is critical.
Bisley Chemicals is a well-known supplier of many different types of materials that every industry needs for its manufacturing business. You can have the following expectations from them.
- Market intelligence and insight
- Peace of mind
- Market reach
- Technical competence
- Efficient logistics and customer service
- Good company
Here are a few tips for getting the most out of your supplier partners.
Understand the business of your partner
You should spend time getting to know the business of your supplier partner. True, you may only be just interested in a subset of their products/services, but by understanding the big picture, you can discover more opportunities than what you previously thought.
Know all your key contacts
Even if you are primarily concerned with marketing, there will be a few other departments and contacts that you will need to be aware of and who can assist you, as you create joint plans. Take your time to figure out how you will connect with them and ensure they are also aware of your role.
Know the strategy and objectives of your partner
In addition to understanding the products and services of your supplier partner, it is critical to learn as much as possible about the strategy and objectives of the company. Their future plans may have a special impact on your own influence and proposition the way you think.
Understand their value propositions and marketing strategy
Before proposing a joint marketing strategy, you must first understand what is the plan of your supplier partners. Learn about their short-term as well as long-term marketing strategies so you can fully understand where they will allocate their resources and how your strategy compares.
Gain access to their partner portals
The majority of vendor partners have got online partner portals where resellers can access information and materials. It is well worth sign-up for these so that you can access everything that you may require.
Understand funding policies
The funding policies may differ from supplier to supplier depending on their activities and hence it is important to be clear about that.
Use a tracker document for managing joint activities
Working with several supplier partners and also managing multiple joint plans may be too intimidating. So, use a tracker document by collating your entire agreed activities in one place, then you will always have a very clear picture of what you must do and when.
Arrange frequent catch-up meetings
For successful partnerships, communication is essential, so make time to catch up and speak on a regular basis. To stay up to date on the various status of everything and also keep the plan on track, use your tracker document as the focal point for your weekly/bi-weekly review meeting.
Be open and honest
Finally, but by no means least, always maintain an open and honest demeanour. If projects are delayed or encounter problems, do not try to patch them up. The best policy is always to be honest!